About On The Danforth
On The Danforth is an upstanding source for relevant, timely, helpful and accessible information. The magazine provides the dynamic Danforth with a voice and promotes its rich history and culture.
We hope to inspire people to support local businesses in the area by publishing editorial content that not only entertains the reader but also provides them with useful information. In addition to features, our focus will range from style, to arts and culture, to food and drink, and health and well-being.
Circulation & Readership
On the Danforth has a controlled biannual distribution to businesses and homes in the Danforth area. This area contains 20,115 residents in 16,550 households (StatsCan, 2006).
OTD also circulates to the thousands of workers, shoppers, tourists and students who visit the area every day. We distribute directly to the Taste of the Danforth festival, attended annually by over 1 million visitors.
Our distribution strategy ensures that OTD reaches a wide and diverse readership. For further details, contact us at info@onthedanforth.ca
OnTheDanforth.ca
OntheDanforth.ca has been totally revamped. Beyond its new look, the website is being updated on a weekly basis with new stories and content to increase web traffic. With our new social media promotions, sponsored blog posts, and video capabilities, there are more ways for your ads to be seen and for your business to expand its online presence. Advertise with us to gain access to a broad online readership from all over Toronto.
More and more customers rely on stories and reviews they find online to make purchasing decisions. Every business, whether they have a website or not, must have online information so that potential clients can easily learn about their services. That’s where On The Danforth Online comes in: With an audience unlimited by distribution of the magazine advertisers can reach a broad audience without paying to develop their own website. Read below to learn more about our online advertising packages.
Online Advertising Rates
Rotational ads – Rotational ads are displayed on the sidebar of our website are available with purchase of print ad.They are 300 pixels x 250 pixels in size.
Inside/back cover comes with a free online ad for one year
Full-page advertisers pay $40 for a one-year online ad
1⁄2-page print advertisers pay $75
1⁄4-page advertisers pay $100
*If you are not advertising in our print edition but would like to purchase an online rotational ad, the price is $120.*
Sponsored blog post – Our Book and Magazine Publishing students will review your restaurant or work with your business to create a great story that features your unique service.
$20 for 250 words
Sponsored Video - Film has a way of capturing readers even more so than text. Have our reliable and creative crew come film a feature story in your establishment. We work with you to create a special promotion at the fraction of the cost of a real commercial.
$100/ for every two minutes of content
Social Media Event Promotions- Let us use our social media channels (Facebook and Twitter) to promote your business’ specials, promotions or events on a reoccurring basis or for a one time only sale. Included in this package is an event on our community calendar, featured on our website, and available for our loyal readers who don’t use Twitter.
1 Event Promotion – $15
2 Event Promotions – $25
Event Calendar Posting – $5*
Newsletter- Every month we send out a newsletter to our most loyal readers. Have your story or video featured in our beautifully designed email without the hassle of keeping your own list.
Newsletter featured spot- $10
Print Ads Rates (Prices do not include HST)
Inside Front/Outside Back Cover - 1 Issue $600; 2 Issues $1000
Inside Back Cover - 1 Issue $500; 2 Issues $900
Full Page - 1 Issue $450; 2 Issues $750
½ Page - 1 Issue $275; 2 Issues $475
¼ Page - 1 Issue $175; 2 Issues $300
Marketplace - 1 Issue $120; 2 Issues $200
Advertorial fee: $50 with ad purchase.
Ad Submission Policy
All advertising artwork will be accepted via email, or on a memory key, DVD or CD. All submissions must be accompanied by a printed proof; preference is for colour laser.
These file types are accepted:
InDesign (CS4): please include all fonts and images with InDesign file.
Photoshop: please save in TIFF or JPEG format at 300dpi and embed all fonts.
PDF: save with fonts embedded at 300dpi resolution (print quality).
Deadline for ad submission is January 21st, 2011.
Contact: For advertising opportunities please contact us via email at sales@onthedanforth.ca
Download Our Media Kit
Download our 2010-2011 Media Kit PDF.
