Bell Let’s Talk is an annual campaign wherein the telecommunications giant, Bell Canada, donates five cents for every text, wireless and long-distance call by customers, and any social media post that includes #BellLetsTalk. On surface level, the campaign is a success–having donated over $100 million to “mental health programs” in Canada over the last nine years. The campaign has also broadened its reach since it first began in 2011; going on to reserve funding specifically for child and youth programming, military family services, and Indigenous mental health initiatives nationally. However, as the campaign has gained esteem, impulsively becoming the pinnacle of a mental health movement in Canada, it has also…