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    Plan, Execute, Measure

    A Guide to Social Networking for Small Businesses BY LAURA McREYNOLDS   For small businesses, it can be difficult to maintain an online presence.  Although most small businesses lack a dedicated communications team, Chris Conrath, a teacher in Centennial College’s Corporate Communications program, explains that small businesses maintain an advantage over corporations because they are part of a community. So how can you exercise this advantage in your business? 1. Plan The first step in any social media endeavour is to plan. The purpose of having a presence on social media is to bring customers in to your store. To do this, set goals for what you hope to achieve. How…