Q&A with Ally and Taylor Frankel of Nudestix

This literary piece is a Q&A-styled interview with Nudestix co-founders, Ally and Taylor Frankel. I chose to interview these women because I like what their brand represents, and I find that they have similar beauty interests to mine. I have always had a passion for the makeup industry, and that is why I chose to write this article above others. When I began putting my interview together, I wanted to make sure that I was asking the questions that would provide insightful information to a widespread group of beauty and makeup lovers.


Q: Describe Nudestix in 3 words or less.

A: Easy, fast, effortless


Q: What was the inspiration behind Nudestix?

A: We believe a natural look is a perfect fit for any face. We’re all born with our own unique look, so why cover it up with tons of makeup? NUDESTIX is a simple collection of easy-to-use makeup crayons that cover all the bases and give you a fresh-faced, nude look.


Q: Where is the best place to find out more about you and Nudestix?

A: Website: and Instagram: @nudestix


Q: Why makeup?

A: We felt that individuals wanted to feel beautiful in their own skin and that the industry was not putting an emphasis on natural beauty. We created Nudestix out of a necessity for natural looking, easy to use makeup that we found the market was missing.


Q: What is your favorite thing about the industry?

A: The fact that innovation occurs so quickly.


Q: What is the hardest thing about the industry?

A: Constantly coming up with new and better ideas than the competition. When we came out with Nudestix in 2014, no-makeup-makeup was an idea not so readily embraced by the industry as it was thought to mean selling fewer products. However, now you see it everywhere from all different brands making it difficult to be seen as the beauty industry is one of the most cluttered.


Q: What is something that separates Nudestix from other makeup brands?

A: Our entire brand is for natural looking makeup and we embrace the everyday woman lifestyle.


Q: Who are your beauty icons?

A: Lily Collins, Vanessa Hudgens and Shay Mitchell.


Q: What is your everyday beauty routine?

A: Toning and cleansing with Reversa Micellar Water and then moisturize my skin with avène light skin cream, followed by my makeup application, which is usually some Nudestix concealer, mascara and a nude lip and cheek pencil.


Q: What is the one Nudestix item you can’t live without?

A: Definitely my Nudestix concealer.


Q: What is the best part of about working with your sister?

A: The best part about working with my sister is that it gives us something to bond over. We’ve always had very different interests but Nudestix has given Taylor and I an opportunity to relate to each other and share a common interest.


Q: What advice do you have for aspiring girl-bosses?

A: Don’t be afraid of failure, do your research, surround yourself with people who are smarter than you in different fields so that you can trust your delegates and have strengths in all areas, network and find others in your field and learn from them.


Q: Taylor once mentioned how she used to be insecure about her eyebrows, what advice do you have for girls who are struggling with their insecurities?

A: Embrace them! If you’re quirky or have been teased by your eyebrows before, that’s what makes you unique and beautiful and most of all stand out. The only persons opinion who really truly matters is your own, so if you love yourself then that’s what will truly make you comfortable in your own skin and happy!


Q: What is the best piece of advice you have ever been given?

A: Be true to yourself!


Q: What is your long-term goal for the company?

A: To make sure every Nudestix girl or boy has access to and is introduced to Nudestix, and keep spreading our Nudestix love and messaging worldwide


Any last words?

A: Go nude but better!

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