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Does The Danforth Have An Identity Crisis?
Nestled between a Starbucks and Holy Name Catholic Church is St. Irene Chrisovalantou Greek Orthodox Church. A former body shop, the space was converted into a church in 1974 in response to members of the Greek community who wanted a place to preserve their culture. However, you would literally miss it in a blink of an eye. “It’s always been off to the side,” said Katy Haralampidis, 42, whose Danforth experience started in the church. The church remains accessible to Greeks who live in the area; however, there is a string of disappointment in its lack of structural development over the years. “I remember going to play with my friends…
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How to Dress Business-Casual on a Budget
Is an internship looming and you find you only have jeans and plaid shirts to see you through? Are you also broke from student loans and have no money to invest in quality pieces for the workplace? Never fear! Your business-casual budget guide is here! I worked in an office environment for a year and never spent obscene amounts of money on work-appropriate clothing (I just bought a lot of them). I am here to guide you to pieces that can last you through an internship until you land the position, or to buying the work clothes you need. Blazer A blazer can make any outfit look business appropriate. Pair…
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Paper Trails In Her Wake: Talking Calligraphy & Entrepreneurship with Priyanka Rego
On a crisp, late-September afternoon, Priyanka Rego is at the heart of Etsy Made in Canada: one of Toronto’s most anticipated events showcasing handmade goods from local vendors. As hoards of attendees stroll through the venue clutching onto coffee cups and reusable totes, Rego chats with a young couple whose attention was captured by her beautifully curated display of paper goods. Raised in Dubai and based in Toronto, Rego moved to Canada with her family at the age of 15. In the years since, she has earned a Bachelor of Commerce degree from the University of Toronto and built a career working in finance. On the side, she dabbled in…
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Plan, Execute, Measure
A Guide to Social Networking for Small Businesses BY LAURA McREYNOLDS For small businesses, it can be difficult to maintain an online presence. Although most small businesses lack a dedicated communications team, Chris Conrath, a teacher in Centennial College’s Corporate Communications program, explains that small businesses maintain an advantage over corporations because they are part of a community. So how can you exercise this advantage in your business? 1. Plan The first step in any social media endeavour is to plan. The purpose of having a presence on social media is to bring customers in to your store. To do this, set goals for what you hope to achieve. How…
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Video Killed the Business Card
Marketing in the Digital Age with Multimedia Business Cards By Corie Benjamin Presentation is everything. This is the motto in the age of instant information and constant connection. Compactness and efficiency are the marks of distinction between individuals competing in today’s market. In this quicksand economy, the difference between the dream job and temp work, the big break and the overlooked executive lies in a well-presented delicate marriage of functionality and efficacy. A new product that is advancing this marketing principle is the video business card. These innovative cards are the size of a credit card—8×5 cm wide and about 1.2 mm thick—and contain a built-in flash drive that can…
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Dianne Buckner
Business Reporter by Day, Danforth Resident by Night.
